Other tenants in Neuer Wall include Gucci, Hermès, Prada, Hugo Boss, Jil Sander, Louis Vuitton, Unger, Van Laack and Versace – a list that can be continued endlessly. In addition to the retail shops of globally renowned premium brands, traditional companies such as the men’s outfitters Ladage & Oelke or the bookshop Felix Jud give the street its classical elegance.